There is no bigger game in college football this weekend than the Iron Bowl, which pits longtime in-state rivals Alabama and Auburn for the 78th time on Saturday.

In last season’s matchup, Alabama trounced Auburn 49-0. But under the guidance of first year head coach Gus Malzahn, the Auburn offense has taken a huge step forward this year and represents the most balanced and toughest test that the Crimson Tide defense has seen to date. The victor of this year’s Iron Bowl will secure a trip to the SEC Championship game, where a victory will all but assure an opportunity to play for the BCS National Championship.

With all the demand for rivalry week tickets, naturally, fans often end up having to pay top dollar to attend what are often games of critical importance. No ticket in all of college football this weekend carries a bigger price tag than the premier SEC rivalry of Alabama and Auburn. However, after Iron Bowl tickets peaked with a secondary market average of $673 per seat a little over a week ago, prices have fallen 29% to bring the average down to $475.

Despite the drop in price, Saturday’s price tag is 210% above the average price of Auburn football tickets at home this year, and 153% above the average price of Alabama football tickets when they hosted Auburn last season. Alumni of the winning school will likely be looking at even more substantially priced SEC Championship tickets for next week.