The University of Georgia unveiled its new secondary logo yesterday, thanks in part to Nike. The athletic apparel mogul updated the Bulldog uniforms with a more “stylized” font, which it also did for Oregon State. But it also included this:
Georgia has one of the most classic, recognizable brands in all of college sports. Set aside the importance of winning championships and Georgia has a tradition that is unrivaled in all the land. To me, when it comes to athletic branding, it is hard to beat this:
When they got away from the “silver britches” for a short time it was a travesty. Thankfully, the updated Nike uni’s will feature the silver pants as well. But I just don’t understand why so many programs feel as though they have to torque with their look year after year. Frankly, it drives me nuts.
Alabama’s look has not changed. Aside from wearing the occasional white helmet in the 60’s and part of the 80’s, Alabama has been “Alabama” every time you’ve seen them run out of the tunnel. Thank goodness, you will never see them do this:
Personally, my favorite Georgia alternate uniform was this one:
But case in point, if you know or work with someone who is continually messing with their look…changing their hair, going with a completely different style of clothes, getting fake tattoos…it usually points to a person struggling with identity and insecurity issues. Not saying that’s the case with Georgia, but if Bama hadn’t made any noise in college football since 1980, Bama fans might be insecure too.
I will say this, at least Georgia’s new logo is better than this one:
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9 thoughts on “Georgia torques with their look…(sigh) again”
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Georgia blows. They will never get anything done under Richt. Meanwhile, Lee County, Alabama continues to grab the headlines.
http://www.roopstigo.com/reader/auburns_vainted_title_victims_violations_and_vendettas_for_glory/
Great picture of the blackout uni’s. I remember that game. Georgia was the team. Alabama was going to start the season with a loss—–wasn’t Georgia pre-season number one?
Then Alabama put up two number one’s, as in number 11, Julio Jones. That’s how I was introduced to him, that Georgia game where nobody expected Alabama to be up nearly four touchdowns…at the half. I’ll never forget it. Roll Tide.
Alabama is lucky. First, our colors are crimson and white, and sometimes black. Who doesn’t look good in those colors? And does anyone look good in purple and orange, or urine and lavendar? Maybe. But we’re lucky.
So is Georgia. It’s hard to look bad in black-white-and-red. That’s why I don’t understand why they mess with the look, at all. We get it Nike, but why not just make the default uniform updated instead of redesigned like a new car model?
See the 2001 Toyota Celica. Now they don’t make the Celica, a car Toyota sold for decades, because the design was terrible enough to kill the entire line.
Crimson. White. Roll Tide.
Conditt:For the love of God man dummy up.The Blackout was not the first game of the year!
And except for shoes,when has Bama wore Black ?
Excuse me while i cut my wrist………
You sure are getting upset for some funny reasons.
Alabama’s colors include black. Not in the uniforms. In everything else.
Like houndstooth.
Also, I didn’t mean to suggest it was the first game. I knew it was early, I also asked a question, in case you are wanting to use my comment as an encyclopedic reference (it’s not). We all know Alabama always schedules a good out-of-conference opponent for the first game of the year instead of a cupcake. I was in Atlanta for that one, against Clemson and Dabo Swinney, a ‘Bama boy in his own right and a championship ring-bearer.
I remember Gameday being there in Athens. I remember Julio Jones putting a stamp on his talent. I remember both teams were undefeated that morning.
Sorry for your loss.
Sorry but Tommy Bowden was head coach of Clemson in 2008. You missed that one too.
Julio was #8. Who are you really?
He’s #11 at Atlanta. Maybe that’s what he means.
The Crimson helmets were an invention of Bear Bryant who introduced them for the bowl game in 1960. Up until then Alabama had worn either leather helmets or white plastic ones. Bryant had the team wear white hats when the other team had red or dark helmets. He even had receivers wear white helmets in some games while the rest of the team wore crimson. Ray Perkins reinstated white helmets for some games in the mid 80s and a lot of Bama fans went batty against it. I liked the white helmets for some games. I do agree that Alabama is best served by keeping it’s image constant and that Georgia looked ridiculous in those pajama outfits…and the black jerseys didn’t bother Alabama a few years ago.