REPORT: Missouri expects major payday if it joins SEC; projections of SEC TV deal yearly take reaching $30 million per school

The Associated Press broke major news today as it obtained a confidential document outlining the reasoning for Missouri to join the SEC or stay in the Big 12. The AP described the document as 45 pages covering the “pros and cons of leaving the Big 12 Conference for the SEC.” You can read the AP report here.

According to the AP, “The report suggests Missouri could earn $17.16 million in Big 12 TV money in fiscal year 2012, compared to $19.25 million from an SEC deal. It also envisions a far bigger ‘per member share potential’ should a larger SEC – with millions of more eyeballs in Texas and the Midwest – renegotiate its top-tier TV rights — up to $12 million more per year.”

This $12 million number is within the range of numbers already under speculation for a new SEC television contract. One report already suggested SEC schools could earn as much as $25-30 million per year under new television deals with CBS and ESPN. (See story on television deal here.)

The reason for such optimism?

The AP story cited above provides the thinking of many involved in conference realignment: “‘There are 33 million reasons’ to join the SEC, said a second university official who had reviewed the report, citing the number of television households in the SEC’s reach.”

This is the driving force in conference realignment.

Does anyone honestly think Missouri would get a better deal from the Big 12?

And, even if Mizzou gets a better deal from the Big 12, could Missouri trust Texas and Oklahoma? Even that 45-page document covered the trust issue. According to the AP, “The document refers to unspecified ‘stability/relationships/trust’ issues with the Big 12.”

Whenever you hear trust issues and the Big 12, all eyes focus on Texas.

Does Missouri really want to spend the next decade dealing with all this Texas drama?

There are $12 million reasons not to put up with Texas for another year.