Building the Dallas Cowboys brand

Reuters provides this look at why the Dallas Cowboys are so popular across America.

The reason? The Cowboys win. And winning translates to the bottom line. According to Reuters, “Such attention to marketing has helped make Dallas the most financially successful NFL franchise according to Forbes magazine, with annual revenue of $280 million and an estimated worth of $1.65 billion.” Read more about the Cowboys, the training camp in Oxnard, California and why the franchise is known as America’s Team.