SI cover: another recruiting bonus

At least it doesn’t say Bama’s Back!

si cover alabama

Another big win lands Alabama on the cover of Sports Illustrated. You can’t buy this type of publicity. In the recruiting wars the new theater of operations is the theater of the media. Alabama has seen itself grace the cover of Forbes and now Sports Illustrated—and lest we forget, dominate the marquee game of College Football Kickoff Week.

Who says Nick Saban isn’t media savvy?

He dominates the media.

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You can’t argue with his success. Despite a massive target on his back, Saban generates coverage that Tommy Tuberville could only dream about. Tuberville took up permanent residence in Birmingham during SEC Media Days. If you had a camera or a microphone, Tuberville was your best friend. I even got a few photographs of Tuberville at the Wynfrey. He’s personable. He’s interesting. He plays the media like a good old fashioned politician.

Nick Saban is combative. He’s cantakerous. He’s condescending. And those are his good points.

Yet it was Nick Saban declared the most powerful coach in sports. It was Nick Saban’s team basking in a gigantic victory. It’s Alabama on the cover of Sports Illustrated.

It can only add to Alabama’s recruiting juggernaut. Throw in the new SEC television deal and you have one big marketing aspect for the Tide program—exposure.

And it looks like Alabama will begin next season in the Georgia Dome kicking off the season against Virginia Tech. Another boon to recruiting.