This post brought to you by Snapdragon by Qualcomm. All opinions are 100% mine.
Did you watch the Bridgepoint Education Holiday Bowl where Texas defeated Cal? If you watched that game December 28, or the December 21 San Diego County Credit Union Poinsettia Bowl or the NFL Sunday Night game between the San Diego Chargers and the Baltimore Ravens on December 18, then you no doubt noticed that historic Qualcomm Stadium was renamed Snapdragon Stadium for 11 days during the college football bowl season.
Snapdragon is the mobile processor manufactured by San Diego’s own Qualcomm. The name change was a temporary way for the technology company to highlight its exciting mobile processor. Qualcomm’s vice president of global marketing told Sports Business Daily “What we’re looking to do is raise the volume on awareness for Snapdragon — let people know it is the heart of their smartphone, and then build awareness and eventually preference.”
And what better way to raise awareness than through college and pro football with viewers paying attention to the college bowls on ESPN?
Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by many of the biggest and most popular brands. Snapdragon is a multiprocessor for mobile devices ranging from tablets to smartphones used by manufacturers including Samsung, LG, Nokia and HTC. Devices utilizing Qualcomm’s multiprocessor include the Sony Ericsson Xperia PLAY, the Blackberry™ Bold 9930, the Samsung Galaxy S™ II, the HTC Radar™ 4G and about 250 others. Operating systems featured on Snapdragon powered devices include Android, Blackberry 7 and Windows Phone 7.
The Snapdragon mobile processor is an “all-in-one” processor featuring the CPU and GPU together with a modem, DSP, GPS, power management, RF, memory and some impressive multimedia muscle showing video ranging from 720p to 1080p.
If you enjoy games, then this mobile technology supports a host of choices that will entertain you or that child who needs a little distraction while you finish dinner while out with friends.
Novak told SignonSanDiego.com that the company wanted to use the exposure from the sporting events to promote the technology. “We want people, when they are thinking about buying their next device, to ask if it has Snapdragon inside,” said Novak.
Qualcomm certainly achieved that through the popularity of college and professional football. Texas football draws a massive audience and Cal in the Pac-12 has its own brand name recognition. The Poinsettia Bowl with its lineup of Texas Christian and Louisiana Tech with its pre-Christmas game on ESPN worked too. This was an innovative way to gain attention for a technology that powers an impressive array of today’s mobile devices. Qualcomm has charted a new course with this sponsorship, and it will be interesting to see if other sports venues have similar renaming promotions in the future.