Profile: Bruno Event Team

AP: The company founded by Gene Hallman and former grocery store chain executive Ronnie Bruno 15 years ago has carved a niche mainly in golfing, with Champions Tour, LPGA and United States Golf Association events such as the two July Opens.

But it also works everything from Alabama football games to an IndyCar Series race and soccer matches, and has helped bring both Fed Cup and Davis Cup tennis ties to Birmingham in the last 16 months.

… During Alabama’s spring game earlier this year, a train broke down during the game and blocked two major exiting points for traffic. A staffer hopped on a police helicopter to survey traffic and they called the Chicago railroad company to check on the possibility of getting the train moved remotely.

“You looked on the message boards and people didn’t really know what happened but they knew traffic was messed up and we were being trashed left and right,” Hallman said.

The reviews from university officials are much kinder, especially with a 10,000-seat addition opening up in the fall potentially creating more congestion.

“It has really been a positive thing for our fans,” said Gina Johnson, associate vice president for auxiliary services. “The bottom line was to take the hassle out of it and make it more enjoyable for fans.” (read the entire AP profile below)