U of Wisconsin bans beer ads

Here is an interesting sports story. The University of Wisconsin has banned beer advertising on its sports broadcast. According to the AP (see story embedded below) the school made the decision despite the financial ramifications. “It hurts the athletic department financially but they are stepping up and taking one for the team,” Sweeney was quoted as telling the AP. “This was an approach that people felt would have a positive impact on the ongoing battle” against alcohol abuse, he said.