Newspaper ad revenue plummets 44% since 2006

Circulation decline and ad revenue decline are the news for newspapers. Here is the latest from the AP: “Newspaper publishers’ ad revenue totaled $27.6 billion in 2009, down from $37.8 billion in 2008, according to the Newspaper Association of America. It’s the industry’s lowest ad volume since 1986, when sales totaled $27 billion, unadjusted for inflation… Newspapers’ annual ad revenue has now fallen by nearly $22 billion, or 44 percent, since 2006.”

Ouch. I wonder how much the bottom line of the Birmingham News is hurting? I would count the ad copy and column inches, but I canceled my subscription to the Birmingham News when the company named an Auburn fan as its publisher. Anyone watching the ad ratio in the News? What is it like today? (read more about the national newspaper trend below)