Recession boosted football viewership

AP: Buoyed by the Yankees in the World Series, baseball’s TV ratings were up. The NFL is still the NFL — no slowing down America’s favorite televised sport. College football ratings increased over 2008 and the NBA enjoyed its best viewership since the days of Michael Jordan. Advertisers could bank on more eyeballs for their buck, though they weren’t always so fast to sign on. (read the entire story embedded in this post)