From the AP story embedded in this post: College games are drawing strong ratings, too â€” none more so than the SEC. The conference’s games on CBS are averaging a 3.9 rating through nine weeks, up 39 percent from last year.
It’s by far the highest rating at this point of the season since the network resumed broadcasting college football in 1996. The previous high was a 3.5 in ’99.
Defending national champion Florida and Alabama are both undefeated, and, oh yeah, the Gators have this guy named Tim Tebow.
“Stories like that don’t come along in college football all that often,” CBS Sports president Sean McManus said of the Florida quarterback and 2007 Heisman Trophy winner.
That average rating could climb even higher after this Saturday’s matchup, when No. 9 LSU plays at the third-ranked Crimson Tide.
“As long as Alabama and Florida keep winning, we’re heading for quite a remarkable showdown in the SEC championship game,” McManus said. (read the entire report embedded on the website)