Quarter-ton monstrosity arrives at BDS

bryanthat1Images at 1420 the Tusk.
The new stadium vendor Centerplate has installed an 11-foot long, 550 lbs. fibreglass and steel replica of a houndstooth hat. This colorful monstrosity will anchor “The Bear’s Den.” You might be asking what the heck is “The Bear’s Den.” According to Centerplate, It is “a signature grill located on the north side of the stadium’s upper level. The stand is one of several new concessions options opening this fall. Centerplate also selected new art and archival images for murals, redesigned kitchens, and purchased new equipment for food preparation and sales transactions.”

Did anybody ask Nick Saban before installing this thing? Maybe someone should ask Terry. Surely a woman wouldn’t allow something so odious to be installed.

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We shouldn’t be shocked at the concession renovations. This new grill at Bryant-Denny is analogous to other Centerplate creations like “Fisherman’s Wharf concessions at AT&T Park for the San Francisco Giants, the Limelight Supper Club and Lounge in Denver, the New Jersey Devils’ team store, and the Broncos’ Club Lounge at Invesco Field at Mile High Stadium in Denver.”

While the hat was a brainless idea some of the other ideas from Centerplate sound very good. “In addition to the Bear’s Den, new design highlights include a corrugated tin roof and themed menu boards for local favorite Ezell’s Fish Camp, a mural of archival photos of Alabama football dating back to 1918 for Crimson Fried, and iconic images of Alabama’s elephant mascot for Big Al’s. Other food concepts include Tortilla Junction, Dreamland Barbecue, and Roll Tide stadium fare. A trailer for Alabama sports merchandise is also scheduled to arrive in September. The mobile retail outlet will feature a 13-foot tall mural of the University’s athletes and will allow fans to browse Crimson Tide merchandise off-site.”

Marketing taken to the next level. And who says collegiate athletics isn’t about the money?